SEO has become one of the most important elements in the development of a website. Today, if you are planning to come up with your own small online business and your own website you have to think about more than just designing and developing. Of course, designing a website is of paramount importance but it will never be a profitable business if it has no visitors. As per a survey, around 95 percent of web surfers click only those websites that show up on the first page of Google and other major search engines, which means that if your site is not ranked among the top ten sites on Google, your website has no future.
Yes, it sounds really scary from a business point of view for those who are first-timers which is why many website owners hire SEO professionals who are aware of the rules of internet marketing and who help your website reach their target audiences. However, if you don’t have enough budget to hire an SEO professional, then you can try some of the proven SEO techniques on your own to bring up your site.
To increase the ranking of your website you have to make sure that your website has the right keywords that will bring the target audience to your website. However, make sure that you don’t make those keywords too generic or specific as that will not bring out good results. Also, try with social networks like Facebook, and Twitter to get connected with related people and businesses and get some backlinks at the same time to increase your site’s popularity. When you are designing your website, ensure that the browsing of your site is as simple as possible and avoid using too much-animated graphics which may annoy, rather than engage, your potential customers.