This 500,000 sqm building will be the headquarters for Chinese state TV and is Rem Koolhaas’ attempt to create “an unbelievably beautiful building”. It also sees him making a bid for global recognition: Koolhaas has yet to produce his definitive building, and this could be it. Koolhaas was invited to enter both this competition and the one for Ground Zero in New York; his new-found opposition to skyscrapers and a distaste for George W Bush’s America persuaded him to focus on Beijing. “We felt that CCTV was more legitimate territory for experimentation than Ground Zero would be,” he says. The building takes the self-consciously unskyscraper-like form of a giant loop and is as much an exercise in extreme engineering and icon-mongering as an attempt to house the diverse functions of a major broadcasting outfit that employs 10,000 people. “A new icon is formed … not the predictable two-dimensional tower soaring skyward but a truly three-dimensional experience,” he writes in Content.








