Experience Architecture

Experience Music Project by Frank Gehry
Experience Architecture unites narrative content and media technology to offer a dynamic new approach to the built environment. This design orientation focuses on the guest experience, and highlights the potential for architects to integrate media, information, and other forms of content into their building vocabulary. It’s influencing a wide range of commercial and cultural building types, from retail and brand environments to museums, libraries, and civic spaces across the country. Experience Architecture is not a style, but rather an emerging set of design values that confront architects with issues of substance, and the ability of their work to express ideas and emotions.